Jack 'n Jill Roller Coaster presents to you .....
ROCKAWAY '09!
Ok fine if you are not excited because you are not my target consumers anyway. hehe. But what I'm trying to present here is something that is a break through not only to my company, my portfolio, my brand but also to Malaysia's Local Music Industry! My brand has been working with local band One Buck Short (if you know them, it's fine. If not, google search them ya) for more than a year by having them in my commercial, co-sponsoring their album launch, accompanying them throughout their performances ( not me, but my products) and supporting them in however way I can (if my brand could afford it, that is)
.
After planning this for so damn long, the management has finally decided to take Roller Coaster to another level by approving my marketing plan on sponsoring the whole concept of Rockaway. However, our way of "sponsoring" is very different from other companies' where client just give a big amount of $ and makes sure they get a lot of ATL and BTL in return. No, because it's first of such kind where more than 12 local bands teaming up to play in a FREE concert for all, I would say most of us have no experience in organising a concert like this before.
However, except for one - Press Conference. Just like the one I did last year co-sponsoring for OBS's album launch @ Laundry, The Curve, this year will be almost similar. I am given the honour again to be solely in charge and point of contact for the whole event from my company.
Rockaway 09 Press Conference @ 19th May 2009
Imagine carrying so many cases of products, sorting out products with no fan nor air cond wearing a pair of 3.5 inches heels (no sandals or sports shoes allowed) at 1pm! If you work in a FMCG (Fast Moving Consumer Goods) industry like this, carrying stocks is like eating rice. It is so frequent and so banyak you lose count how many cases you gotta carry throughout your career life in there. So, if you think my job is sitting in the air cond office planning and strategising, think twice of also how many thousands of materials we carry and pack for the whole nation and not to mention how many hundreds and thousands of t-shirts, caps, postcards, bags, posters all under my care and packing?
The press conference was attended by various media and press to hype up the event by featuring them on online websites, magazines, radio and TV. It was also attended by the bands itself like Estranged, Pop Shuvit, Pesawat, The Times, One Buck Short and others....
Let's all hope Rockaway 09 will be a success and the sales of Roller Coaster will fly up! Hehe.... whatever it is, I am proud to say this is a break through to my career so whoever want to head hunt me, kindly do so..... hehe
Log on to www.rockaway2009.com for more info!
ROCKAWAY '09!Ok fine if you are not excited because you are not my target consumers anyway. hehe. But what I'm trying to present here is something that is a break through not only to my company, my portfolio, my brand but also to Malaysia's Local Music Industry! My brand has been working with local band One Buck Short (if you know them, it's fine. If not, google search them ya) for more than a year by having them in my commercial, co-sponsoring their album launch, accompanying them throughout their performances ( not me, but my products) and supporting them in however way I can (if my brand could afford it, that is)
.
After planning this for so damn long, the management has finally decided to take Roller Coaster to another level by approving my marketing plan on sponsoring the whole concept of Rockaway. However, our way of "sponsoring" is very different from other companies' where client just give a big amount of $ and makes sure they get a lot of ATL and BTL in return. No, because it's first of such kind where more than 12 local bands teaming up to play in a FREE concert for all, I would say most of us have no experience in organising a concert like this before.
However, except for one - Press Conference. Just like the one I did last year co-sponsoring for OBS's album launch @ Laundry, The Curve, this year will be almost similar. I am given the honour again to be solely in charge and point of contact for the whole event from my company.
Rockaway 09 Press Conference @ 19th May 2009
Imagine carrying so many cases of products, sorting out products with no fan nor air cond wearing a pair of 3.5 inches heels (no sandals or sports shoes allowed) at 1pm! If you work in a FMCG (Fast Moving Consumer Goods) industry like this, carrying stocks is like eating rice. It is so frequent and so banyak you lose count how many cases you gotta carry throughout your career life in there. So, if you think my job is sitting in the air cond office planning and strategising, think twice of also how many thousands of materials we carry and pack for the whole nation and not to mention how many hundreds and thousands of t-shirts, caps, postcards, bags, posters all under my care and packing?
The press conference was attended by various media and press to hype up the event by featuring them on online websites, magazines, radio and TV. It was also attended by the bands itself like Estranged, Pop Shuvit, Pesawat, The Times, One Buck Short and others....
Let's all hope Rockaway 09 will be a success and the sales of Roller Coaster will fly up! Hehe.... whatever it is, I am proud to say this is a break through to my career so whoever want to head hunt me, kindly do so..... hehe
Log on to www.rockaway2009.com for more info!
8 comments:
my god! that's my working place in capsquare! hehe! miss you la ziling!
Yang May: Hey long time no see la.... where's your working place la?? u work as what?
U got to see Azwin Andy from Estranged! Lucky u! Never take pic meh...
Yiling: He very jahat one lah got a lot of facial hair one... somemore he's damn tall one!
sorry to say this...ur roller coaster isn't that nice le.....
Anonymous: Well I can't deny that they are better snacks outside but each snacks have their own target consumers.... While Chipster might taste good to u, I find that Chipster is not really nice and vice versa :)
Do u have any space for booth?
Ameirul : U may contact Sen for more info (on your request on booth) @ sen@onebuckshort.com, Phone: +6019 568 0035
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